4Thought Blog

Change has always been a part of life. Nothing new here. Just like death and taxes, you can count on change.

But the difference today is the accelerated rate of change and the sense of drowning that many of us feel in this unpredictable, unstable world we live in. When employees feel or sense instability, productivity and creativity take a nose dive, resulting in a big financial impact on the business.

Grow or die. Every business owner must understand this stark reality, according to Bob Bloom, author of "The Inside Advantage." In today’s intensely competitive, technology-driven global marketplace, no enterprise – including yours – can be sustained without growth.

Bloom, a marketing professional who has over 40 years of experience working with global companies such as Nestle down to mid-market family businesses, is a contributing author to Gazelles International, an international association of strategy consultants who work with high growth companies in the mid-market. And his key piece of advice is the same to everyone who wants to grow their company – get clear on your core customer, your Who.