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Cash Flow Management: Tips and Strategies for Businesses

Posted by Concannon Miller on Thu, Sep 29, 2022

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Cash Flow Management: Tips and Strategies for BusinessesThere's more to financial reporting than profits. The statement of cash flows can be a powerful management tool.

During an economic downturn, it's especially important for managers to monitor cash flows to detect — and correct — problems as soon as possible.

Here's an overview of how this underappreciated report works and what to look for as you review it.

3 Types of Cash Flows

The statement of cash flows consists of three sections:

  • Cash flows from operations: This section converts the business's accrual-basis net income to cash provided or used by its operations. All income-related items flow through this part of the statement, such as net income, gains or losses on asset sales, depreciation and amortization, and net changes in accounts receivable, inventory, prepaid assets, accrued expenses and payables.
  • Cash flows from investing activities: The second portion of the statement is a primary indicator of solvency. If a company buys or sells property, equipment or marketable securities, the transaction shows up here. This section might reveal that a company is reinvesting in its future operations — or divesting of assets for emergency funds. Other sources of income are also included here. For example, if you operate an engineering firm and lease unused square footage to a third party, the rental income received is reported in this area of the cash flow statement.
  • Cash flows from financing activities: This section reveals your company's transactions with investors and lenders. It shows the company's ability to access cash via either debt or equity. It also indicates how the company leveraged its balance sheet to avoid cash crunches — one indication of how well it might navigate a sluggish economy.

Below these three categories is the schedule of noncash investing and financing transactions. This portion of the cash flow statement summarizes significant transactions in which cash didn't directly change hands: for example, like-kind exchanges or assets purchased directly with loan proceeds.

READ MORE: Cash Flow Management: Tips to Speed Up Accounts Receivables

Red Flags

The statement of cash flows essentially shows changes in balance sheet items from one accounting period to the next. So, it's important to inquire about significant balance sheet changes.

For example, if accounts receivable were $13.5 million in 2020 and $14.5 million in 2021, the change would be reported as a cash outflow from operations of $1 million. That's because more money was tied up in receivables in 2021 than in 2020. An increase in receivables is common for growing businesses, but a mounting receivables balance also might signal cash management inefficiencies. And an aging schedule might reveal significant potential bad debt write-offs.

Other potential signs of financial distress you might discover when reviewing the statement of cash flows include:

  • Sales of operating assets to generate cash flow,
  • Impairment write-offs,
  • Maxed out credit lines,
  • Excessive amounts of bank loans or loans from shareholders, and
  • Large capital contributions from new or existing investors.

Above all, beware of businesses that continually report negative cash flows from operations. When operating outflows consistently outpace operating inflows, it's time for corrective action, especially when other red flags are noted in the statement of cash flows. There's rarely just one indicator of cash flow problems; most companies raise multiple red flags when they're short on cash.  

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Control Measures

If you uncover the warning signs of an imminent cash crunch, consider these options to stave it off:

Control growth: During the pandemic, some companies were positioned (or pivoted) to take advantage of emerging opportunities. In markets that have changed permanently — for example, online meeting forums, mobile delivery apps and telemedicine — continued growth may be expected. Rapid growth can be both a blessing (you're selling more) and a curse (you might experience growing pains).

Cash shortages often result from the operating cycle: Before your business receives payment from customers, you must fork out substantial sums to pay employees, rent facilities, build product, etc. Out-of-control growth also can impair quality, which, in turn, hurts goodwill and long-term viability. 

Review expenses: This requires more finesse than just cutting items. Sometimes, you can lower your monthly cash outflows by converting costs from fixed to variable. Examples of fixed expenses include mortgage payments, compensation and insurance. When an employee quits, you might consider using a contractor to fill the position. Or if your copier breaks, you might consider leasing one, rather than purchasing a new one. Also, it's important to review your company's tax planning strategies based on current economic conditions and tax laws.

Upgrade asset management: How much money are you making for each dollar that's invested in working capital, equipment and other assets? By monitoring turnover ratios, you can identify weaknesses in asset management and brainstorm how to bolster them. For example, an increase in the days in outstanding accounts receivable might improve with tighter credit policies, early-bird discounts, collections-based compensation programs and dedicated collections personnel.

Conversely, some companies carry too much inventory. In addition to tying up working capital, inventory incurs hidden costs, such as interest, storage and insurance expenses.

READ MORE: Shorten Your Cash Conversion Cycle to Boost Your Business’s Bottom Line

Knowledge Is Power

Effective cash management requires conscious planning. The statement of cash flows can be used as an assessment tool to gain insight into your business's financial health. But business owners and managers need to understand what they're seeing — or they could draw the wrong conclusions. Contact us for assistance on improving your business's financial situation. 

©  2022

Topics: Business consulting

Concannon Miller’s unique, holistic and intimate approach to financial health sets us apart from smaller CPA firms with more limited resources as well as mega firms where mid-sized clients struggle for attention. Contact us here to talk about improving your business.

This communication is designed to provide accurate and authoritative information in regard to the subject matter covered at the time it was published. However, the general information herein is not intended to be nor should it be treated as tax, legal, or accounting advice. Additional issues could exist that would affect the tax treatment of a specific transaction and, therefore, taxpayers should seek advice from an independent tax advisor based on their particular circumstances before acting on any information presented. This information is not intended to be nor can it be used by any taxpayer for the purposes of avoiding tax penalties.

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